We are thrilled to announce that last year’s CBS Cares campaign featuring the “I Have A Dream” Foundation has received a 2017 Communicator Award of Excellence in the Commercial Campaign category. The national public service campaign, which consisted of PSAs featuring celebrities of CBS programs like Téa Leoni, LL Cool J, Mayim Bialik, and Tom Selleck, aired in every CBS market across the country to an estimated audience of 100 million viewers.
The campaign began in November 2015, and ads featuring Téa Leoni and Tom Selleck also aired during Super Bowl 50. We are so grateful for the support of the CBS team, and congratulate them on this great achievement!
You can view some of the PSAs below, and check out our full CBS Cares toolkit here.