CBS Cares Digital Action Kit

We are excited to announce that the “I Have A Dream” Foundation has been selected to be featured in this year’s CBS Cares campaign. CBS Cares is a national public service campaign that runs from Thanksgiving through early January. As part of the campaign, CBS has produced PSAs about the “I Have A Dream” Foundation that will be aired during prime time in every CBS market across the country, to an estimated audience of 100 million viewers. 

The campaign features celebrities from CBS programs, including Mayim Bialik (The Big Bang Theory), LL Cool J (NCIS: LA), Luis Guzmán (Code Black), Téa Leoni (Madam Secretary), Chi McBride (Hawaii Five-0), Shemar Moore (Criminal Minds), Jeff Probst (Survivor), Tom Selleck (Blue Bloods) and more.

A major goal of this campaign  is to triple our social reach in the next 3 months. Please join our movement. You can like us on Facebook, and follow us on Twitter, Instagram, and LinkedIn. We will be heavily posting on these platforms in the coming months, and we encourage you to use the guide below to share the campaign. We look forward to using this tremendous opportunity to provide our Dreamers with more visibility, resources, and access to success and we are honored to be partnering with the entire CBS Cares team.

Videos

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Press Release

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Social Media Sample Posts

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 It is with great excitement that we announce that the "I Have A Dream" Foundation has been selected by CBS to be featured in their annual holiday CBS Cares campaign. Our mission will be shared during primetime by celebrities like LL Cool J, Tom Selleck, and Mayim Bialik. The first PSA will air on Friday during the second commercial break of “The Amazing Race” at 8pm. Please join us in sharing gratitude as we grow our Dreamer family! Learn more about how to join our movement at www.ihaveadreamfoundation.org. 



  As we are launched into the national spotlight as part of this year’s CBS Cares campaign, we are working to grow our support network so we can serve even more Dreamers. To learn more, visit www.ihaveadreamfoundation.org, and sign up for our email list for more ways to get involved.  



 Help more Dreamers like Johnny graduate. Learn more at ihaveadreamfoundation.org. 

 



 
Want to do a Mitzvah this Hanukkah? Support the "I Have A Dream" Foundation. Help a child achieve the dream of a higher education. Don't just take our word for it—hear it from LL Cool J! ‪#‎cbscares‬https://youtu.be/7X-c0hvAFNw



 This year, we have so much to be thankful for: all of our affiliates for helping more Dreamers to and through college, our Dreamers for their hard work and dedication to their education and to themselves, and our support network of donors, friends, and all who have shared our message for making our work possible. And this holiday season, we are thankful to CBS Cares for highlighting our mission and helping us to grow in so many new ways. Tune into the first CBS cares campaign PSA this Friday during the second commercial break of The Amazing Race at 8pm ET, and watch a preview here [link.] Thank you!  



“My silly cat always puts a smile on my face. I can go to college to learn to care for people’s pets. Then I can help owners know how to look after their animals and treat sick and injured cats, dogs, and more.” -Kaitlynn

   We don’t just help our Dreamers get to college—we provide them with individualized support along the way to realize their personal goals. Learn more about how to support Dreamers like Kaitlynn at www.ihaveadreamfoundation.org.  



 Learn more about how to support our work at www.ihaveadreamfoundation.org.  



 The "I Have A Dream" Foundation are featured in this year's CBS Cares campaign. This holiday season, help a child achieve the dream of higher education. Learn more at www.ihaveadreamfoundation.org.

Sample Tweets

It's a great honor to see @ihdfnational featured in this year's @cbscares campaign. Thank you @CBS! Preview here: https://youtu.be/7X-c0hvAFNw 
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View 's  PSA with  here:  & learn more about how to support at .
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Catch @ihdfnational's first @CBScares PSA during the 2nd commercial break of @AmazingRace_CBS Friday at 8pm ET.
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Thank you @missmayim and @CBScares for helping to elevate and share the work of @IHDFNational! https://youtu.be/j-luLEEAGQg 
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See the @CBScares campaign with @llcoolj & @missmayim and wondering how to support @IHDFNational Dreamers? Visit ihaveadreamfoundation.org
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Want to do a Mitzvah this Hanukkah? Support the "I Have A Dream" Foundation. Hear it from !  https://www.youtube.com/watch?v=Nx4xdXvMsds 
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Want to do a Mitzvah this Hanukkah? Support the dream of higher education. Hear it from @llcoolj https://www.youtube.com/watch?v=7X-c0hvAFNw
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Talking Points

WHY THE “I HAVE A DREAM” FOUNDATION’S METHOD WORKS 

ABOUT CBS CARES PSAs 

ABOUT THE “I HAVE A DREAM” FOUNDATION